Live Brief 
 











NEXT 2023 A/W menswear team project     *Only included own works*

2022‘s live team project to gain insight into working within the industry, as well as alongside peers.  
This A/W menswear project contains two different themes
which are  ‘Peaceful Essence’ for casual wear and ‘Acidic shift’ for formal wear.




















Peaceful Essence












Peaceful Essence focuses on gender-neutral men's casual wear.

Inspired by the 22/23 AW textile trend "Vegetation," the collection uses natural,
bright colours and soft-textured fabrics to express a relaxed and comfortable atmosphere.




The muse for this concept, Deon Hinton, challenges traditional masculinity,
embracing fashion as a fluid means of self-expression.
Reflecting his philosophy, the designs aim to go beyond conventional menswear by presenting a variety of styles.
The primary target audience is the young generation with an open and free-spirited mindset.

























































Acidic Shift













Acidic Shift explores gender-neutral formal wear, taking a contrasting approach to 'Peaceful Essence.’
This concept draws inspiration from the "Acid Pattern" trend and Timothée Chalamet’s red carpet style,
reinterpreting masculine formalwear with a feminine and expressive touch.




Targeting socially conscious young consumers who are sensitive to gender stereotypes,
the collection proposes new ways for men to embrace beauty beyond traditional gender norms.
The designs are also influenced by the blurry, acidic aesthetics of digital art and Paul Smith’s floral patterns,
expanding the potential of contemporary men's formalwear.

























































Mark